Having a social media page—especially if it is for a business—you want to make sure that you are driving your audience to become involved. These individuals are going to be the ones that buy your products or services, share your message, and get the word out about who you are. Yet, your audience is not simply going to become your free followers and give you their free likes. They are going to want something more in order to become involved with your page.
If you are going to get people interacting with your page, you want to make sure that you are giving them something to engage with. You want to make sure that you have some element that allows them to give their opinions or engage in dialogue with the page. For instance, on Facebook and Twitter, you can run a survey that can allow people the chance to share with you what they think about your company and what it stands for. You can also get valuable feedback on products and services, too. This interaction is important and leads to more engagement in the future because the customer feels fulfilled.