If you are going to have a business page for your business, you are likely going to be in competition with others. Just as in the actual market place, entrepreneurs and business executives are fighting for a piece of the pie and attention on social media just as they are in the tangible world. As such, those who are interested in getting more free followers or free likes need to understand that they are not posting and attracting these individuals in a vacuum. Instead, they are competing with others.
One of the ways to get the edge on these other individuals and these other business pages is to study what they are doing. Look at what is going well for them and also look what is going wrong. By seeing, knowing, and identifying what it is that they are doing correctly and are not, a page owner can better understand how to guide their content. When content is targeted, well-researched, and better understood, these posts are better equipped to win a greater piece of the pie and get the reaction that is wanted and valued by a business.